Most companies react to competition. The winners read the market earlier - and make rivals look slow. The Competitive Map is a practical guide to seeing the structure beneath the noise: how customers choose, where profit concentrates, which channels control access, and why certain competitors are vulnerable long before it is obvious.
Tarun Basrai shows you how to build market mapping habits that reveal real substitutes, not just familiar names. You will learn customer segmentation based on behaviour and switching friction, map shifting profit pools, and understand how channel strategy can decide outcomes even when products look similar. The book also tackles pricing strategy as a competitive signal, not a spreadsheet exercise, and shows how to pressure-test rival moves with decision-focused competitive intelligence rather than rumour and guesswork.
Written for founders, product and marketing leaders, strategists, and operators, this book helps you make clearer choices: where to play, what to ignore, and how to design strategic positioning that customers understand and competitors struggle to copy. If you are looking for niche discovery that scales, or ways to spot emerging threats while they are still weak signals, The Competitive Map gives you frameworks, examples, and exercises you can use immediately - to stop chasing the obvious and start acting on what the market is about to reward.