Most election coverage stops at the podium or the polling graph. This book asks a blunter question: who actually wears out their shoes so that a poll number turns into a ballot in a box? It follows the people who build grassroots campaign strategy from kitchen tables, community halls, and back-room spreadsheets. Across vivid portraits of ward bosses, list-keepers, and volunteer captains, the book explains how ground game politics really works. Readers see how ward level organisers map their neighbourhoods, design scripts, and build volunteer mobilisation playbook routines that withstand tired nights and bad weather. The focus stays firmly on practice: how to run a canvass, how to protect trust while collecting data, and how to translate doorstep stories into national messages. For activists, party staff, students of community based democracy, and citizens who want to understand why some campaigns punch above their weight, this is a practical field guide. It breaks down voter turnout tactics, get out the vote operations, political field organising, and local campaign leadership into clear steps without romanticising the work. By the final chapter, readers will recognise the patterns behind neighbourhood political movements and see how seemingly small ward decisions can ripple into historic results.
Ground Game
SKU: 9789376554010
$28.99 Regular Price
$21.85Sale Price
- Clara Von Mirelle is a writer and practitioner of grassroots politics who has spent years observing how ordinary people quietly build extraordinary power at street level. Her work focuses on the hidden craft of ward organisers, volunteer leaders, and neighbourhood advocates whose efforts rarely make it into campaign memoirs. Growing up in a family that debated historic suffrage movements at the kitchen table, she learned early that the decisive actors in democratic change are often those furthest from the spotlight. Through collaborations with local campaigns and civic groups in different countries, Clara has seen the same patterns repeat: carefully kept lists, trusted local figures, and late-night debriefs that matter more than any televised debate. She brings an accessible, reflective style that respects both professional strategists and volunteer novices. In this book she weaves together on-the-ground portraits, simple frameworks, and hard-earned lessons to show how ward-level leadership really works. Her aim is to help readers recognise, support, and, where needed, become the people whose footsteps quietly redraw national maps.
