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What if the smartest way to invest… was also the simplest?
In a world addicted to financial noise, this book offers a rare gift: quiet clarity. It’s a deeply practical, psychologically attuned guide to etf investing for beginners, and yet it speaks to something much deeper—the longing to build wealth without selling your soul to market hype or complexity.
Whether you're overwhelmed by jargon, paralyzed by choice, or simply tired of trying to time the market, this is your invitation to step into a better way. Learn how to construct a lazy portfolio strategy that outperforms most active investors, not by doing more, but by doing less—with precision.
Inside, you’ll discover:
– How to design a diversified ETF portfolio that matches your goals, risk comfort, and lifestyle
– Why low cost investing paired with long term investing mindset is the real secret to building lasting wealth
– When to buy, when to hold, and—perhaps most importantly—when not to act at all
– A lucid breakdown of ETF vs mutual fund, and how to pick the path that aligns with your values
– Global perspectives to help you build a global ETF portfolio, reduce home bias, and embrace smarter diversification
– A powerful reframing of investing as emotional discipline—not guesswork—with real insights from behavioral finance for investors
This is more than a how-to guide. It’s a new lens for seeing money, markets, and meaning. Whether you're just starting or resetting your financial path, you'll walk away knowing exactly how to pick the right ETF, and how to stay the course long enough to let compounding with index funds do its quiet magic.
Investing doesn’t have to be complicated. It just has to be wise.

Start Investing in ETFs

SKU: 9789371779821
$25.99 Regular Price
$20.45Sale Price
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  • Julian Raye writes about money the way others write about philosophy—calmly, precisely, and with quiet conviction. With over a decade immersed in global markets and personal finance systems, he believes that investing should not feel like gambling or guesswork, but like tending a well-designed garden. Julian is deeply committed to reshaping how people relate to wealth—shifting the conversation from hype and hustle to structure, stillness, and stewardship. His writing blends strategic insight with psychological depth, empowering readers to build portfolios that reflect not only financial goals but personal values. When he’s not writing or working with long-term investors, Julian is walking forest trails, rebalancing portfolios, and practicing the art of doing less—intentionally.

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