Most people think financial freedom comes from earning more—but the truth is that income alone won’t break the cycle of stress, overspending, and scarcity. The real driver of your financial life is hidden beneath the surface: the unconscious money patterns you learned in childhood, the emotions tied to your spending, and the habits you repeat without realizing it. This book exposes why smart, hardworking people still struggle with money. It reveals how childhood money scripts shape adult decisions, why emotional spending triggers sabotage your goals, and how cultural pressure to “look successful” keeps you broke. Through psychology, behavioral economics, and real-world examples, it explains the hidden logic behind why saving feels painful, why debt feels safer than change, and why even disciplined people fall into self-sabotage. Written for anyone who’s tired of living paycheck to paycheck despite knowing better, this book speaks directly to professionals, entrepreneurs, and everyday readers who sense that the numbers never quite add up. It doesn’t offer generic budgeting tips—instead, it provides a clear framework to identify your blind spots, disrupt destructive cycles, and rewire your money habits for lasting freedom. Inside, you’ll learn how to: - Recognize the hidden money habits that undermine progress - Break free from unconscious money patterns that keep you stuck - Reframe saving, debt, and spending in ways that align with your values - Replace shame and avoidance with clarity and confidence By the final page, you won’t just understand the psychology of saving and spending—you’ll have the mental model and practical tools to finally live on your own terms. Your income doesn’t define you. Your money mindset does. And once you change it, everything else follows.
The Money Mind
SKU: 9789371775953
$26.99 Regular Price
$20.60Sale Price
- Nico Farouq writes about the hidden forces that drive our financial lives, blending psychology, culture, and personal finance into clear, practical insights. His work focuses on the unseen habits and beliefs that determine why people succeed or struggle with money, even when they earn well. Known for his ability to translate complex research into everyday wisdom, Farouq challenges readers to see money not just as numbers, but as a mirror of values, identity, and choice. His earlier book, Mission-Driven Money: How Purpose Fuels Profit, explored how aligning finance with purpose creates sustainable wealth. In this new work, he turns inward—revealing the unconscious scripts that keep people stuck and showing how to rewrite them for freedom and balance.


















