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We live in an age where success is often staged—cars on credit, vacations financed by debt, and wardrobes curated for social feeds. But behind the glossy veneer, too many people are fragile, stressed, and one misstep away from collapse. This book dismantles that illusion, revealing why visible affluence so often hides weakness and how you can build wealth that is invisible to others but unshakable for you.
Instead of chasing status symbols vs security, it challenges the cultural script that rewards performance over progress. You’ll see how marketing manufactures desire, how fake rich signs lure people into endless spending, and why the pursuit of image leaves many trapped in the consumerism trap. Through clear explanations, cultural insights, and real-world examples, it reframes prosperity not as what you can flaunt, but as what allows you to live freely, debt-free, and aligned with your values.
This is for readers who suspect that the high-income lifestyle may actually be a high-risk one. If you’ve ever felt the weight of comparison, struggled with lifestyle creep prevention, or wondered why your bank account doesn’t match the image you project, this book is your reset.
By the end, you’ll have a new framework for money management without debt, practical tools for values-based spending, and the clarity to distinguish between illusions of success and the substance of financial freedom not luxury. True prosperity isn’t loud—it’s resilient, enduring, and often invisible. This book shows you how to stop performing wealth and start building it.

The Wealth Illusion

SKU: 9789371775571
$22.99 Regular Price
$18.35Sale Price
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  • Luca Reinhardt writes about the gap between money and meaning. His work scrutinizes how culture rewards display while families crave stability, translating messy real‑world money choices into clear, durable habits. After years of studying spending patterns, interviewing households and entrepreneurs, and mapping how status signals distort decisions, he developed a plain‑spoken approach that replaces performance with progress. His previous book, The Long Game: Building Wealth with Patience and Discipline, introduced a core belief he still holds: freedom grows from quiet systems, not noise. Luca favors clear math over hype, thrift over theatrics, and choices that buy time over things that burn it. When he isn’t writing, he sketches models that help readers separate security from spectacle and build what he calls “useful prosperity”—resilient, values‑aligned, and largely invisible. He lives simply, measures wealth in time and options, and writes for people who want to stop performing success and start owning it.

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