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We inherit our tastes long before we learn to name them. At the table, families, faiths and nations write their stories into our appetites—and those stories quietly decide what we buy, cook and refuse. This book makes those scripts visible and negotiable, turning everyday meals into a source of clarity rather than conflict. It is for readers who sense that food is more than fuel, who want to keep what is wise in tradition without being ruled by it.
Inside, you will discover how food identity is formed through food rituals and traditions, why how culture shapes taste matters more than willpower, and where the cultural psychology of eating overlaps with ethics, memory and status. You will see the social meanings of cuisine at work in school canteens, online trends and “authenticity” debates—and learn practical ways to preserve food and belonging while resisting unhelpful rules. Drawing on the anthropology of food, real-world case studies and simple exercises, it offers a calm, evidence-aware path to eating that fits your values, your body and your life.
- Decode why you crave what you crave—and who taught you to  
- Replace inherited rules that no longer serve, without losing roots  
- Build new rituals for mixed households, busy weeks and changing seasons  
- Hold a principled, generous view on authenticity in cuisine that honours both origin and evolution
If you have ever wondered why we eat what we eat, this is your field guide to identity on a plate—clear, humane and immediately useful.

Food Identity

SKU: 9789374125885
$23.99 Regular Price
$18.94Sale Price

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  • Sofia Marquez writes where kitchens meet culture. Raised between a Sevillian courtyard fragrant with orange blossom and the clamour of a São Paulo mercado, she learned early that a recipe is a story about belonging. Her work follows meals across borders and generations, listening for the ideas they carry—hospitality and hierarchy, purity and play, thrift and pride. When she is not reporting from home tables and night markets, she convenes long, convivial dinners that pair strangers with questions, drawing on the old Iberian habit of sobremesa and the spice-route curiosity of al-Andalus. Her mission is simple and serious: to help people see the meanings on their plates and choose them with care.

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