In today’s market, your first customer might be in a country you’ve never visited—and your first failure might be at the checkout. This book shows how to design a company that sells worldwide from week one, turning borders into systems problems you can solve with the right stack: multi-currency payments, cross-border e-commerce, VAT and GST compliance, logistics, localisation, and trust. Instead of vague inspiration, it offers a disciplined, tool-driven path to international expansion for startups. - Learn when a Delaware C-corp vs Singapore Pte Ltd truly matters, and how to handle banking, FX, and multi-currency payments without leaking margin - Build a portable brand system—naming, trademarks, and global brand strategy—that survives language and culture shifts - Stand up stores and marketplaces that scale, from Amazon to regional platforms, with a clear playbook for marketplace selling worldwide - Hire and manage remote teams legally, choose channels that compound, and instrument country-level unit economics that investors trust For founders, operators, and ambitious teams who suspect “expand later” is now a liability, this is the global startup playbook. Each chapter pairs decisions with ready-to-run tools, from tax evidence packs to procurement templates and go-to-market checklists. By the end, you’ll know your Minimum Viable Geography, a sane go-to-market international plan, and the cadence to replicate it—so the next time a customer appears from abroad, you’ll be ready to say yes.
Global From Day One
SKU: 9789374129401
$24.99 Regular Price
$19.51Sale Price
- Elena Marceau writes for founders who build across lines on the map. Raised between ports and data centres, she is interested in how commerce moves—by container, by card network, by code—and how small teams can harness those flows without losing their soul. Her work blends field notes from entrepreneurs in Lagos, Lisbon, and Lahore with a close reading of the systems that govern them: treaties and tax rules, platform policies and procurement checklists, the quiet grammar of international business. She believes the modern startup inherits two traditions—the Silk Road’s pragmatism and the internet’s open protocols—and her project is to reconcile them into an operating craft founders can actually use. When not mapping regulations to real-world decisions, she mentors first-time teams on the discipline of going slow where it matters so they can move fast where it counts.
