Words are levers. Use them well and intelligent systems deliver clear, reliable work. Use them loosely and you will get confident mistakes, wasted time, and brittle results. This book shows how to treat every AI exchange as a small contract: define intent, set constraints, and verify outcomes. It is for writers, analysts, designers, managers, and anyone who wants dependable help from machines without outsourcing their judgment. Across concise playbooks and real examples, you will learn how prompt engineering actually works in practice; why linguistics and AI belong together; and how to spot cognitive bias in AI before it lands in your output. You will see conversational AI best practices tested side by side, adopt prompt patterns for work that scale across tasks, and apply creative prompting techniques without losing control. Clear ethics matter too: you will learn ethical AI communication that protects people and reputations, while writing reliable ChatGPT prompts that save hours. If you have ever wondered how to write prompts that hold up under pressure, this is the field manual. - What the book is about: using language as a tool for precise, verifiable collaboration with AI - Why it matters: bad prompts cost money; good prompts compound quality - Who it is for: professionals who need accuracy, speed, and accountability - What you gain: a portable practice to brief, test, and improve any model with clarity Write once, check twice, and let the work speak for itself.
Prompt Power
SKU: 9789374124987
$24.99 Regular Price
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- Elena Marceau writes about the invisible forces that organise modern work: language, incentives, and the quiet power of good questions. Raised between libraries and shop floors, she learned early that the right words can move both minds and markets. Her essays braid linguistics, psychology, and design with a craftsperson’s respect for constraints. She has helped teams across publishing and technology replace slogans with systems, and quick wins with repeatable practice. Influenced by the clear-eyed traditions of French moralists and the practical humanism of 20th-century writing guides, she treats clarity as an ethic. This book continues her project: making complex tools answer to human judgment, not the other way round.


















