What if chasing profit isn’t enough—but doing good is your greatest business advantage?
Mission-Driven Money: How Purpose Fuels Profit is the ultimate guide for entrepreneurs, creatives, and visionaries who want to build wealth by building something meaningful. This book proves that success isn’t just about the bottom line—it’s about making a difference while making money.
In a world where customers crave authenticity and investors reward integrity, Nico Farouq reveals how mission-driven entrepreneurship isn’t just a trend—it’s the future. Packed with real-world examples, practical frameworks, and actionable strategies, you’ll learn how to:
– Align your business model with your personal and social values
– Build customer trust and loyalty through authenticity
– Attract impact investors and purpose-aligned partners
– Create sustainable growth without compromising ethics
– Turn your passion into a profitable, purpose-led brand
Whether you're starting a new venture or rethinking your business model, this book will inspire you to combine meaning and money—without apology. Mission-Driven Money is for anyone who believes business can be both a force for good and a source of lasting wealth.